Meet the hostsGet on the list THE PODCAST · EARLY DECEMBER 2026
A roofer and a CFO walk into a boardroom…
For trade owners doing $1–5M who know there’s more and never got a roadmap. James runs the field. Shelby runs the numbers. Together, they’ll show you how to run the business, not just the job.
Get in the BoardroomYour seat in a bigger room.
01 / WHY THE BOARDROOM
We came from families that believed if you get a good job and work hard, you’ll make it. Today, that’s just getting by.
So we went after more. No mentor. No playbook. Just figuring it out, getting told no, getting ghosted, pivoting, and figuring it out again.
Building the business was only half of it. Building the version of yourself who can run it is the other half. It’s a self-development course you didn’t sign up for.
You can’t grow in the same rooms you started in. You need people who’ve been where you’re going.
That’s what this is.
A seat in a bigger room.
02 / MEET YOUR HOSTS
Every episode, they argue it out so you don’t have to learn it the expensive way.
THE FIELD / FREDXTERIORS
Kirby vacuums, door to door, at 17. Now FredXteriors in Fredericksburg, Virginia. James has built multiple companies and made just about every expensive mistake in the trades.
Crews. Sales. Hiring. Firing. The stuff nobody tells you about being the boss.
He’s probably making a new mistake this week.
THE CFO / NO BULL BOOKS
Founder of No Bull Books and fractional CFO for roofers and contractors. Shelby finds the money leaks, tells you if you can afford that hire, and translates your P&L into plain English.
Zero patience for “but my bank account looks fine.” And yes, she’ll call James out on air.
“The math ain’t mathin’.” — Shelby, probably every episode.
THE BOARDROOM BRIEF
First episodes. Behind-the-scenes antics. Plus one number and one decision every week to help you keep more of what you make.
YOUR SEAT IS SAVED
Welcome to the Boardroom.
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